Marketing Management

The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. I was particularly […]

If you only attend one online event this year… well, then it’s clearly not 2021 anymore! 😀 But this one is worth it. I guarantee you will be surprised, if not shocked, by what we share. On Tuesday, May 7, Frans Riemersma and I will host our annual #MartechDay celebration. We’ll release the epic 2024

“Everyone within Publicis will become a data analyst, an engineer, an intelligence partner, with all the information they need at their fingertips to supercharge client growth.” Publicis Groupe made that bold statement last week in a press release and presentation celebrating their performance from last year “after shifting from a holding company to a platform”

To regular readers, it’s no surprise that I’m bullish on ecosystems. I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. It’s also what I focus on at HubSpot, with the company’s ecosystem of technology partners. (So, yes, I’m biased. But that doesn’t mean I’m wrong.) In my

I’m excited to announce a new book coming out this summer, The New Automation Mindset: The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not

Okay, so martech-tacular isn’t a word. It isn’t even a very good portmanteau. But it’s what I’m feeling as I prepare for a full month of spectacular martech adventures. The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on

If you’re working in marketing operations, life is probably pretty good. 74% of marketing ops pros say they’re somewhat satisfied or extremely satisfied in their roles. Over half have been promoted or taken new jobs in the past year. And on average, they make about 25% higher salaries than other kinds of marketers in their

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron. While there were certainly people already working at the intersection

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, “Web3”. While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in