As I’ve previously remarked, I believe that good, innovative visualization of marketing data is one of the more underutilized techniques in a marketer’s toolbox.
One of the key roles of the marketing technology team should be to enable and infuse fresh perspectives of activities, initiatives, and results to the rest of the marketing team in creative ways that unveil useful patterns and opportunities.
Sarah Perez over at ReadWriteWeb just posted a fantastic list of The Best Tools for Visualization, with tons of links and examples. This is an incredible and inspiring resource, which points to many other incredible and inspiring resources.
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