If you’ve been at the intersection of business and technology for a while, you’re probably familiar with fear, uncertainty and doubt (FUD). I’m not talking about the natural stress, worry and concern that everyone feels in the course of their work. Instead, FUD is an intentional “tactic of rhetoric and fallacy” that has been used in sales and marketing, particularly in high-technology, to dissuade customers from considering a competitor’s products. By many accounts FUD-as-strategy took …
Month: March 2009
Want to Receive New Articles by Email?
Subscribe to our newsletter to receive our latest articles directly to your inbox!