As part of my adventure in academia at Harvard to explore new ideas in marketing technology, I’ve been taking a class on the intersection of economics and computer science. It’s an incredibly vibrant research area these days, particularly because online advertising auctions such as Google AdWords have provided a fruitful real-world application for software-driven market mechanism design. One of the topics that comes up a lot is the objective of making a system “incentive compatible,” …
Month: September 2009
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