Month: November 2009

Google bets HUGE on advertising everywhere

These past few weeks, I’ve repeatedly remarked that social media marketing — while a glorious and wonderful phenomenon in its own right — is unlikely to be the death of online advertising. This has not been a popular position. In fact, I was feeling a little lonely out on that limb. But today, I had some company join me. And not just any company. Google, the great masters of the Internet universe, happily crawled out …

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How finance hobbles marketing innovation

When it comes to innovation and new market opportunity — why some companies harness those forces to catapult to riches and glory, while otherwise good and strong leaders stumble and fall — the smartest guy I’ve ever met is Clay Christensen. The chart above is from an article Clay wrote a year or so ago, Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things. You might be saying, “I’m in marketing, not …

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Study reveals issues with search ads — trust and usefulness

A few weeks ago, I launched an informal survey to ask people what they thought of PPC search advertising, hoping to peel back a bit more of the curtain of their sentiments and beliefs. As promised, I’m happy to share the results with you. Well, maybe “happy” isn’t the right word. As you’ll see, the feedback about search advertising is not particularly positive — although on the bright side, it does leave considerable room for …

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