This was published by marketing metrics master Pat LaPointe earlier this week in his Metrics Insider column. Read the full article for his accompanying explanation and insight.
Success is the sum of all your experience finding insights, transforming them into action, and trying to create more value than the resources you consume in the process. And then all of this is raised to the power of perception.
I love this. He should make a poster of this for marketing-math geeks like me.