Month: August 2011

7 Laws of Technology for Marketers

Not every marketer needs to be a technologist. But given how deeply technology is now entwined in modern marketing, every marketer should be familiar with the essential laws of technology that effect your strategies and operations. Here are seven laws of technology that every marketer should know — along with a few nuggets of techno-culture that make for great beer conversation with the IT department: 1. Moore’s Law The most famous technology law of all …

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Eloqua files for IPO, new bellwether for marketing tech

While much of the marketing world was caught up in the announcement of Steve Jobs’ resignation as the CEO of Apple, e.g., The Meaning of Steve, a much happier piece of marketing news slipped through the commotion: the marketing technology company Eloqua filed to go public with a $100 million IPO. As disclosure, my company, ion interactive, is an Eloqua customer, and many of our customers are also Eloqua customers — we’ve found great synergy …

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Why Software Is Eating Marketing

Marc Andreessen had a great essay in The Wall Street Journal yesterday, Why Software Is Eating the World. Remarking on the news from last week that Hewlett-Packard is looking to jettison its struggling PC business in favor of investing more heavily in software, he makes the case this isn’t a tech bubble — this is the new normal: My own theory is that we are in the middle of a dramatic and broad technological and …

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Amazing graphic of customer experience touchpoints

I’m detecting an exciting shift in the marketing technology landscape — less of an emphasis on back-office analytics, and more of a focus on delivering compelling customer experiences in the front-office. To be sure, analytics support that mission; but they don’t dominate it. I think this is a really important step forward. Earlier this month, Brian Walker of Forrester released a report on The Emergence of Customer Experience Management Solutions that discusses some of the …

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We’re all CMOs and CIOs today…

Last month, CMO.com published a terrific interview with Lisa Arthur, the CMO of marketing technology firm Aprimo, “We’re All CMOs and CIOs.” Here are a couple of excerpts (emphasis added is my own): “The first truth is that most global companies express their fundamental business strategy through IT, and customer experience falls into that,” stated Lisa. “At the same time, business success today is more about marketing than ever before. And marketing is executed through …

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Marketing Technology Landscape Infographic

UPDATE: The 2020 Marketing Technology Landscape is now available. When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure …

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