Photo: make a difference by thinking differently

We were in New York this weekend, and we walked by the Apple Store on 5th Avenue. A large crowd of people had gathered around an impromptu memorial to Steve Jobs — made of post-it notes, messages on MacBook and iPad boxes, printouts of “Think Different” ads, flowers, apples.

I found it touching and inspiring:

A series of post-it notes spelled out this famous Apple advertisement:

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

It’s a ridiculously high bar that Steve Jobs set, but there’s a calling here:

What will you do with your life — and this applies to marketing and product development as much as anything — to touch and inspire the world around you?