It’s that time of year again. This blog’s anniversary — our fourth (!) — and time to look at the evolution of the “marketing technologist” meme over the past year. First, let’s start with an update on Google searches: Google Search February 2008 February 2011 February 2012 chief marketing technologist 320 320,000 265,000 ↓ 17% […]
State of the Marketing Technologist 2012 Read More »
My latest article on Search Engine Land, Landing Pages 3.0, makes the case that landing pages and conversion optimization are moving beyond the era of “best practices.” But I actually believe this is a representative sign of digital marketing maturing more broadly. Consider this excerpt from the article: Whereas the height of Landing Pages 2.0
Digital marketing matures beyond “best practices” Read More »
Bertil Snel, who arranged for me to present on the marketing technologist role at last year’s Adobe Partner Day, just posted a follow-up — the marketer of the future is a “techy” — including a post-event video interview we did backstage. His post is in Dutch, but thanks to the miracle of Google Translate, I’m
3-minute interview: why marketing technologists now Read More »
I ran across an inspiring blog post this week by Jacques Spilka of Whatsnexx, titled Complexity killed marketing automation! (The if-it-bleeds-it-leads school of blog post headlines.) Jacques made two insightful points: 1. Marketing automation programming can get complicated fast First, he cut right to the quick of the challenge of marketing automation: for marketing automation
Marketing as an object-oriented program? Read More »
