3-minute interview: why marketing technologists now

Bertil Snel, who arranged for me to present on the marketing technologist role at last year’s Adobe Partner Day, just posted a follow-up — the marketer of the future is a “techy” — including a post-event video interview we did backstage.

His post is in Dutch, but thanks to the miracle of Google Translate, I’m pretty sure that he’s not making fun of my exaggerated hand waving. But judge for yourself. Here’s the 3-minute “short version” of the marketing technologist pitch:

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