Creative technologists: meet marketing technologists
I had the pleasure of speaking this week at CreateTech, a conference run by the 4A’s (America Association of Advertising Agencies). The gist of my talk was to introduce creative technologists — who work primarily in agencies — to the marketing technology movement that’s happening in marketing departments at brands. Those of you who are already familiar with the my talks about the rise of the marketing technologist will find much of this to be …
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