Month: December 2013

The marketing automation super-collider of 2014

I started working on a new version of a marketing landscape that will be released early next month. The last one I did was back in 2012, and a lot has happened since then. One thing in particular that has surprised me in my research is how much the marketing automation category has expanded. While I’ve expected the overall marketing technology space to expand, I’ve largely subscribed to the narrative that the marketing automation category …

The marketing automation super-collider of 2014 Continue Reading »

Marketing Automation Vendors

Free chapter from Multi-Channel Marketing Ecosystems

I recently contributed a chapter to a book called Multi-Channel Marketing Ecosystems, edited by Markus Stahlberg and Ville Maila. The book offers a variety of perspectives from 32 contributors on “the seismic shift from a single TV-centric path to a multichannel interactive ecosystem which puts digital technology at the heart of every campaign.” To promote the book, the publisher has agreed to let me distribute my chapter — Chapter 9: Software-driven marketing ROI — for …

Free chapter from Multi-Channel Marketing Ecosystems Continue Reading »

Free chapter from Multi-Channel Marketing Ecosystems: Software-driven marketing ROI chapter

One CMO’s advice for getting started with agile marketing

Sometimes an idea is just ready to happen and is simultaneously discovered by multiple people at once. A famous example is when Newton and Leibniz independently invented calculus. Another is agile marketing. Some years ago, after agile software development had gained significant momentum, several different marketing leaders independently realized, “Hey, this agile approach might work in my department…” And agile marketing was born. Jascha Kaykas-Wolff, now the CMO of Mindjet, was one of those early …

One CMO’s advice for getting started with agile marketing Continue Reading »

Jascha Kaykas-Wolff

The Marketing Technologist: Neo of the Marketing Matrix

Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why marketing technologists are amazing, Neo-like characters in the marketing world equivalent of The Matrix. The attendees, a 50/50 mix of IT and marketing professionals, are collectively the ideal audience for this. It’s the combination of their talents — increasingly blended into hybrid roles such as marketing technologists, creative technologists, growth hackers, and data scientists — that represents the …

The Marketing Technologist: Neo of the Marketing Matrix Continue Reading »

Everything digital is controlled by software

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.