Month: March 2014

Want to understand the org chart of modern marketing?

I sure do. We know that marketing is changing dramatically — a perfect storm of social networks, omniscient search engines, big data, an explosion of marketing software, and the ascendency of digitally-powered customer experiences. The technology and the customer-centric phenomena in this transformation are fascinating — and are well-covered by a bevy of analysts, bloggers, and enthusiastic innovators. But there’s a harder problem lurking in the shadows that receives less attention: how should businesses change …

Want to understand the org chart of modern marketing? Continue Reading »

An Old School Org Chart from 1917

General Colin Powell: programmer and agile manager?

I was delighted to spend a couple of days at the SAS Global Forum in D.C. this week, where I presented the story of agile marketing to their data-driven — really, truly data-driven — audience. (The Cliff-Notes version: Agile management methods mixed with good analytics are a potent combination. The technology is ready. The challenges now are human.) While there, I listened in on an excellent keynote by Colin Powell. Now, I’ve always liked Colin …

General Colin Powell: programmer and agile manager? Continue Reading »

Colin Powell at SAS Global Forum 2014

10 things I hate about narrow CIO vs. CMO arguments

Last night, Vala Afshar and Michael Krigsman announced on Twitter that I would be their guest on CxO Talk show this Friday. A harmless enough promotional tweet, I thought. But crikey, it instigated a bit of a Twitter brawl over the topic of CMOs, CIOs, and tech budgets. Here’s a sample of how it started: Twitter is not my preferred format for a meaningful discussion, so I thought I’d reply with this post. And I …

10 things I hate about narrow CIO vs. CMO arguments Continue Reading »

CIO vs. CMO Twitter Debate

Secrets of a Silicon Valley marketing technologist

Okay, perhaps that headline sounds a tad too much like a salacious exposé, which this is not. This is, however, an enlightening Q&A with Jason Seeba, lead marketing technologist at BloomReach, a rapidly growing Silicon Valley company that creates big data marketing applications used by major Internet retailers such as Neiman Marcus, Williams-Sonoma, and Wine.com. Jason candidly answers several of the most common questions that arise around the role of a marketing technologist: What kind …

Secrets of a Silicon Valley marketing technologist Continue Reading »

Jason Seeba

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline

“The modern CMO and marketer can no longer be just a brand ambassador, they must also have a deep understanding of marketing technology. Scott Brinker helps the reader to understand how technology can be used for both successful marketing strategy and execution.” – Jonathan Becher, CMO, SAP I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download and share. It frames the epic collaboration underway between marketers and technologists, set …

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline Continue Reading »

A New Brand of Marketing

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.