First look at the MarTech 2015 San Francisco agenda…

MarTech 2015 Speaker Logos

We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program.

First, I want to express my heartfelt gratitude to everyone who responded to our call for speakers. We were blown away by the amazing suggestions that people contributed. It made it incredibly difficult to select the small subset we could fit into a two-day program. We could have easily filled a 5-day agenda, packed with top-notch sessions.

Building upon the themes from the first MarTech, we’re featuring a number of digital marketing and marketing technology leaders who have gone through the process of building out marketing technology capability in their organizations. These are real-world stories of the management of marketing technology, emphasizing people, processes, and organizational structure more than the technology itself.

But this time, we’re also digging deeper into the use of marketing technology to transform customer experience. We’ll feature experienced marketers and subject matter experts on applying marketing automation, web experience management, customer data platforms, and social selling technology to shape state-of-the-art customer journeys — but we’ll also look a little further down the road at how innovations around the Internet of Things are redefining storytelling and greatly expanding marketing’s reach.

Also, since we’ll be in the heart of the venture capital community, which has invested more than $21.8 billion into marketing technology into this sector, we’ll bring in several VC and M&A giants to candidly discuss the major bets that are being placed — and the hottest opportunities ahead.

Of course, as before, we’ll have a number of leading independent analysts — from Forrester, IDC, SiriusDecisions, Raab Associates, and CEB — share their insights on the technology landscape and the patterns of marketing technology management and strategy that they’re seeing across hundreds of organizations.

The Laws of Simplicity

And we have an absolute killer keynote planned from John Maeda — design partner at KPCB, former president of the Rhode Island School of Design, former professor at MIT and head of research at the pioneering MIT Media Lab, the author of The Laws of Simplicity and Redesigning Leadership, champion of the STEM to STEAM movement, and an artist with work in the permanent collection of the Museum of Modern Art.

He is an innovator who has blended computer science, art, design, and leadership — an inspiration for marketing technologists thriving at similar intersections — who’s shared his unique perspective with audiences at TED and the World Economic Forum. I am incredibly psyched to have him share his insights with us at MarTech.

We’ll have a lot more to share about these sessions soon — and a few more special guest additions to be announced — but for now, here’s a “sneak peek” of the program:

It’s Martech, Martech, Martech, Martech World
Scott Brinker
Conference Chair, MarTech

Building a Marketing Technology Organization from the Ground Up
Joseph Kurian
Head of Marketing Technology & Innovation, Aetna

Establishing a New Marketing Technology Function in a Complex Environment
Saad Hameed
Head of Marketing Technology, LinkedIn

The Martech Blueprint Imperative
Cynthia Gumbert
VP Digital and New Accounts Marketing, CA Technologies

Use Your Technology Prowess to Build a Customer Obsessed Enterprise
Sheryl Pattek
VP, Principal Analyst, Forrester

Lean Product Design Is the New Marketing
Jeff Gothelf
Author, Lean UX: Applying Lean Principles to Improve User Experience

Driving the Soft Changes that Unlock Martech Potential
Patrick Spenner
Managing Director, CEB

Adtech Meets Martech: Bringing Programmatic In-House
Tony Ralph
Director of Ad Technology, Netflix

Leaps of Imagination: Creativity in a Data & Process Driven World
Gerry Murray
Research Manager, IDC

What Does Marketing & Martech Have to Do with Social Selling?
Jill Rowley
Founder & Chief Evangelist, #SocialSelling

Marketing Automation Is Engineering, Marketing Operations Is DevOps
Isaac Wyatt
Manager, Marketing Ops, New Relic

A Whirlygig Tour of Emerging Marketing Technology Categories
Jay Famico
Practice Director, Technology, SiriusDecisions

Fireside ChatFIRESIDE CHAT: Trends in 2015 for the Major Marketing Platforms

Designing & Operating an “Always On” Marketing Program at Scale
Corey Craig
Customer Experience Design & Innovation Lead, Dell

Customer Data Platforms:
This Doesn’t Change Everything (But it Changes Enough Things to Matter)

David Raab
Principal, Raab & Associates

The Role of Technology in the Modern Creative Agency
Fred Gerantabee
SVP/Director of Creative Technology, Grey Group

KEYNOTE: Data, Design & Decisions
John Maeda
Design Partner, KPCB
Author, The Laws of Simplicity
Author, Redesigning Leadership

“You Should Test That” — A Framework for Experience Optimization
Chris Goward
CEO, WiderFunnel
Author, You Should Test That: The Art and Science of Optimized Marketing

Storytelling & the Internet of Things
John du Pre Gauntt
Adjunct Professor, University of Washington
Principal, Media Dojo

The Marketing Technology Myth: Connecting Systems & Experiences
Jeff Cram
Chief Strategy Officer, ISITE Design

Fireside ChatFIRESIDE CHAT: How Martech Makes the CMO the Champion of Company-Wide Digital Transformation
Jonathan Martin, CMO, EMC
Rishi Dave, CMO, Dun & Bradstreet

Fireside ChatFIRESIDE CHAT: Follow the Martech Money: VCs, IPOs, and M&A
Neeraj Agrawal, General Partner, Battery Ventures
Brian Andersen, Partner, LUMA Partners
Ashu Garg, General Partner, Foundation Capital

If this sounds like your kind of conference, I’d encourage you to register now. We’re still in the “alpha” rate period, so this is your chance to get your ticket at the lowest possible price. Since the last MarTech sold out, and we believe this one’s going to be even better, it’s a good idea to reserve your seat early. Hope to see you there!

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1 thought on “First look at the MarTech 2015 San Francisco agenda…”

  1. Oh so looking forward to attending. Thank you Scott for pulling together a great lineup! I’d love to see competitive platforms in the fireside chat “Trends in 2015 for the Major Marketing Platforms”. Would enjoy differing perspectives on how each views where each sees the future of the marketers needs and how they anticipate solving them.

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