One of the most common questions I get asked about my marketing technology landscape graphic — other than the rhetorical exclamation, “Are you kidding me?” — is: Do you have an Excel spreadsheet of all these companies that you can share with me?
My answers have been, no, I’m not kidding. And no, sorry, I don’t have a version in Excel.
And they didn’t just put the companies and categories into the spreadsheet. They did research on the URLs for each company, their main Twitter account (where they exist), and the location of their headquarters. They also created links into RivalIQ profiles for each of the categories. So it’s quite a handy resource for sorting and searching vendors and doing your own data mining on the sector.
Best of all, you can have it for FREE.
Well, almost for free. You have to give your contact information to Heinz Marketing, who will likely have other content that they want to share with you. But frankly, given the high quality of their content — their blog is on my must-read list — that’s a price that’s well worth paying. More of a bonus gift, really.
Here’s the link where you can download a copy: http://www.heinzmarketing.com/marketing-technology-landscape-directory/