I’m excited to share with you the MarTech Europe agenda that we just released this week. Even though only three months have passed since our last event in San Francisco, I am amazed by how much has progressed in our industry, as represented by the topics — and the level of those topics — that we’ve been able to bring into next MarTech program.
First, my sincere thanks to everyone who submitted session ideas to our call-for-speakers for MarTech Europe. As always, it was humbling for me to see all the terrific ideas suggested by highly experienced professionals at the intersection of marketing and technology.
Unfortunately, there were many more great ideas submitted than spots available in our two-day agenda — foiled again by the laws of time and space! — and so we were only able to accept a fraction of them. For those not accepted, I apologize that we couldn’t fit you in. But note that we will be opening up a call-for-speakers for our MarTech 2016 event in San Francisco soon.
The MarTech Europe conference will take place in London, 20-21 October, at the Millennium Gloucester Hotel London. It is designed for a mix of mid-to-senior level executives focused on marketing, marketing technology, marketing operations, marketing innovation, marketing-IT collaboration, and digital transformation. The lowest registration rates are available until 31 July — so if you plan to come, this is the best time to purchase your ticket.
The agenda is a single track — everyone at the conference is able to attend all of the sessions — consisting of 20 TED-style talks, each 20-25 minutes long on a focused topic, 3 “fireside chat” panels, and 1 opening keynote. These are “graduate level” presentations on marketing technology topics, intended for people who want to go beyond the basics of digital marketing.
With the exception of myself, one panelist, and one analyst, all of the speakers come from European countries, including Belgium, Denmark, France, Germany, Ireland, Netherlands, and the United Kingdom. Our goal is to cross-pollinate ideas in this field from across the region, from a mix of consumer brands, B2B brands, agencies, domain experts, analysts, and more, that will be most relevant to the audience.
Here’s a brief overview of what to expect:
- I’ll open up the event with a keynote presentation on “hacking marketing” — insights that marketers can learn fromt the software community as marketing has transformed into a first-class digital profession
- Andreas Starke, VP and chief marketing technologist at SAP, will describe the journey their marketing team took to implement “marketing to an audience of one” at scale
- Martin Majlund, group marketing technologist at Carlsberg Group, will discuss the process they went through to acheive harmony between marketing and IT
- Ian Mahoney of Marks & Spencer and Pinak Vedalankar of SapientNitro will share the story of the agile development of a major, new in-house commerce and content platform
- Andy Hobsbawm, the CMO of EVRYTHNG — see his terrific Q&A from last week — will explain the Third Age of Marketing Technology with the Internet of Things
- Ashley Friedlein, CEO of Econsultancy, will share cutting-edge ideas and examples of organizational structure in a digital, customer-centric world
- Guerson Meyer, who does global digital marketing procurement for Allianz, will share the methodology they use to evaluate, procure, and deploy marketing technologies
- Gijs van Kersen, senior manager of marketing operations in EMEA for Juniper Networks, will discusses staffing and processes to support successful marketing automation
- Cleve Gibbon, the chief marketing technology officer of Cognifide, will share lessons on successfully rolling out advanced customer experience management platforms
- Matt Lerner, the distro partner in London for 500 Startups, will reveal the growth engine “marketing stack” leveraged by their portfolio
- Dave Chaffey of Smart Insights and one of the leading authors in digital marketing will dive into the state-of-the-art of content marketing measurement and ROI
- Ciaran O’Kane, the CEO of ExchangeWire, will moderate a fireside chat discussion with industry leaders to discuss the collision of adtech and martech
- Neil Perkin, director at Only Dead Fish, a pioneer of agile marketing, and curator of Google Firestarters, will explain how organizations can become “natively digital”
- James Moore, senior director of marketing at eBay, will describe their company’s journey to inspired omnichannel marketing on a global scale
- Cristian Citu, director of global digital marketing for DHL, will provide an inside look at the logistics of digital marketing
- Diederik Martens, the global marketing automation manager for Quintiq/3DS, will share the learnings and pitfalls of creating a successful marketing operations department
- Thomas Burklé, chief marketing technologist at Hager Group, will discuss the “Uber-isation” of business models, using his company’s advances in the smart home industry and the collaboration of marketing and IT to achieve this
- Colin Strong, managing director of Verve and author of Humanizing Big Data, will show how you can leverage the benefits of human judgment while mitigating the imperfection of human reasoning in a data-driven world
- Dan Kirby, the CEO of Techdept, will describe his collaboration with Microsoft to create an amazing in-person, interactive experience for retailer John Lewis
- Theresa Regli, principal analyst and managing partner at Real Story Group, will share her recipe for the perfect marketing technology cocktail
- Ian Cleary, the CEO of RazorSocial and world expert on social media technologies, will explain the evolving social media technology landscape
- I’ll moderate an open discussion with the major marketing clouds, featuring Sylvia Jensen of Oracle, Jeremy Waite of Salesforce, and John Watton of Adobe
- Finally, we’ll close with a fascinating fireside chat, Everyone Wants To Be The CMO’s Best Friend, discussing the evolving dynamics among agencies, systems integrators, management consultants, and marketing technology companies, which will feature Jason Heller of McKinsey & Company and Stephan Pretorius of Acceleration
And that’s just the brief overview.
I promise, it’s going to be an intense and fascinating two days. And on top of all this will be the discussions with peers in marketing and technology leadership roles and the opportunity to meet many pioneering marketing technology providers face-to-face.
Come join us for MarTech Europe — and remember, the lowest rates expire at the end of this month. I hope to see you in October!