Month: September 2015

The 5 digital dynamics that are transforming marketing

As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing. Digital transformation is about reimagining a business in the digital world. Or, if “reimagining” is too grand a vision, a more modest interpretation is simply: trying to survive in a digital world. But while “digital” is …

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5 Digital Dynamics Transforming Marketing

Marketing technologists, growth hackers, and regression to the mean

One of the arguments I sometimes hear is that the role of marketing technologists has a limited future because, eventually, every marketer will be a marketing technologist. I’m usually skeptical of those assertions because I know so many marketing technologists who have deep technical skills — such as systems architecture and software engineering — that (1) take a significant investment to acquire and (2) don’t seem necessary for most marketers to possess. I’m a big …

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Marketing Technologists, Growth Hackers, Digital Marketers

Marketing technology? Digital? It should be #HumanFirst

Mayur Gupta, author of the terrific Inspire Martech blog and the new SVP and head of digital at Healthgrades, is one of the people I admire most in this industry. He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of …

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5 C's of Modern Marketing

Call-for-speakers for MarTech 2016 in San Francisco

Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation in this industry is mind-blowing. And I love it. If you’re passionate about the way marketing technology is changing — and, more importantly, the way it is changing marketing and …

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MarTech 2016 Call for Speakers

Meet WPP’s firm of strategic marketing technologists

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius, the co-founder and president of Acceleration, a WPP marketing technology services firm. Stephan will be one of our featured speakers in the closing fireside chat at our conference next month, cheekily titled: Everyone Wants To Be The CMO’s Best Friend: …

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Stephan Pretorius

MarTech Europe is just weeks away — check out the final agenda

MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will be jam-packed with 24 sessions from some of the best and brightest practitioners and thought leaders at the intersection of …

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MarTech Europe 2015 Agenda

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