As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing. Digital transformation is about reimagining a business in the digital world. Or, if “reimagining” is too […]
The 5 digital dynamics that are transforming marketing Read More »
One of the arguments I sometimes hear is that the role of marketing technologists has a limited future because, eventually, every marketer will be a marketing technologist. I’m usually skeptical of those assertions because I know so many marketing technologists who have deep technical skills — such as systems architecture and software engineering — that
Marketing technologists, growth hackers, and regression to the mean Read More »
Mayur Gupta, author of the terrific Inspire Martech blog and the new SVP and head of digital at Healthgrades, is one of the people I admire most in this industry. He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles,
Marketing technology? Digital? It should be #HumanFirst Read More »
Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation in this industry is mind-blowing. And I love it. If
Call-for-speakers for MarTech 2016 in San Francisco Read More »
In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius, the co-founder and president of Acceleration, a WPP marketing technology services firm. Stephan will be one of our featured speakers
Meet WPP’s firm of strategic marketing technologists Read More »
MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will
MarTech Europe is just weeks away — check out the final agenda Read More »
