Month: January 2016

Marketing technology vendor lollapalooza just 52 days away

As you may know, the MarTech conference series is produced by a company called Third Door Media. They’re the amazing team that does all the hard work for the event with facilities, logistics, registration, sponsors, and exhibitors. As program chair, I get to do all the fun stuff: define the editorial agenda, work with speakers, and perform my nerdy version of a master of ceremonies. An intentional benefit of this structure is that, from the …

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MarTech Exhibitors for March 2015

Where in the world is the 2016 marketing tech landscape?

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. The short answer is “soon.” But I’ll share some more color if you’re interested… For the past two years, I’ve gotten in the habit of working on that landscape over the Christmas and New Year holidays. Things quiet down for those couple of weeks, and I sit out on the deck of my brother-in-law’s house, …

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Starting the Marketing Technology Landscape

Announcing the 2016 Stackies to be awarded at MarTech

I’m excited to announce the second annual Stackies awards. Last year, we ran the inaugural Stackies as an experiment with two questions: How do marketers visualize their marketing technology stacks? How many of them would be willing to share an illustration of their stack with the rest of the community? To add a little extra incentive, we offered to donate $1,876 to the charities of the winners’ choosing. It was a terrific success. At the …

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Example of a Marketing Technology Stack by ion interactive

How marketing technology could transform healthcare

The following is a guest post by Mayur Gupta, a pioneering chief marketing technologist and author of the Inspire Martech blog, who is now a senior vice president and head of digital at HealthGrades. Mayur is also on the board of advisors for the MarTech conference, and he will be one of our featured speakers at the San Francisco event, March 21-22. Check out the MarTech agenda and save $500 on registration before January 9. …

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Convergence of Marketing Technology and Healthcare

Check out the next MarTech agenda and save $500 this week only

Welcome to 2016! This is going to be a terrific year for marketing technology — and marketing technologists. As I pseudo-predicted last month, I believe this will be the year that we see significant “mainstreaming” of a wide range of marketing technologies — a lot more companies are going to be leveraging more advanced martech capabilities in their day-to-day operations. Martech is crossing the chasm. And the innovators and early adopters who preceded them? They’ll …

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MarTech Agenda San Francisco 2016

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