January 2016

As you may know, the MarTech conference series is produced by a company called Third Door Media. They’re the amazing team that does all the hard work for the event with facilities, logistics, registration, sponsors, and exhibitors. As program chair, I get to do all the fun stuff: define the editorial agenda, work with speakers, and perform my nerdy version of a master of ceremonies. An intentional benefit of this structure is that, from the …

Marketing technology vendor lollapalooza just 52 days away Continue Reading »

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. The short answer is “soon.” But I’ll share some more color if you’re interested… For the past two years, I’ve gotten in the habit of working on that landscape over the Christmas and New Year holidays. Things quiet down for those couple of weeks, and I sit out on the deck of my brother-in-law’s house, …

Where in the world is the 2016 marketing tech landscape? Continue Reading »

I’m excited to announce the second annual Stackies awards. Last year, we ran the inaugural Stackies as an experiment with two questions: How do marketers visualize their marketing technology stacks? How many of them would be willing to share an illustration of their stack with the rest of the community? To add a little extra incentive, we offered to donate $1,876 to the charities of the winners’ choosing. It was a terrific success. At the …

Announcing the 2016 Stackies to be awarded at MarTech Continue Reading »