Erica Seidel, who runs The Connective Good, specializing in recruiting leaders in marketing analytics and marketing technology — and who has also graciously served on the advisory board for the MarTech conference and will be a moderator at our big event in San Francisco next month — has said that the right marketing technologist can be the secret weapon for a CMO looking to drive top-line and bottom-line growth.
But marketing technologists don’t grow on trees (yet) — and there’s a lot of competition for recruiting this new breed of talent. How can organizations attract good marketing technologists and keep them?
Erica went straight to the source and posed two questions to a number of leading marketing technologists:
- Thinking ahead to your next career opportunity, what would represent career growth to you?
- What is the single most compelling thing — aside from money — that would entice you to explore a new role?
The following slide deck includes the answers from 17 of them across the industry:
Don’t miss the opportunity to meet Erica and hundreds of marketing technologists at MarTech next month. There are still a few tickets available, but they’re going fast.