What can marketers learn from the sciences? Quite a lot

Gord Hotchkiss at MarTech: The Natural Laws of Strategy

Gord Hotchkiss has been one of my sources of professional inspiration for over a decade. One of the pioneers of the search marketing industry, Gord has always had a special talent for blending marketing savvy with broader social and scienfitic thinking in the face of disruptive technologies. He’s masterful at putting the quirks of modern marketing in a larger and more strategic context. His Online Spin column on Mediapost is one of my few weekly must-reads.

So I was absolutely thrilled that Gord agreed to speak at MarTech last month.

Earlier in the year, Gord had shared with me that he was working on a book, tentatively called “The Natural Laws of Strategy.” As the the world of business becomes increasingly non-linear — in a whirlwind of constant change, our strategies and operations so rarely follow straight line patterns — what can we learn from the models that science has developed to understand the dynamics of the natural world?

As you might imagine, that kind of cross-pollination of ideas from disparate disciplines is right up my alley, so I begged Gord to present a preview of his thinking at MarTech. I’m so grateful that he was able to make it, and that we were able to capture his presentation on video:

Thanks, Gord!

Get Our Articles Directly in Your Inbox!

Subscribe to my newsletter to learn how to incorporate better marketing techniques in your business.

Subscribe

This field is for validation purposes and should be left unchanged.

1 thought on “What can marketers learn from the sciences? Quite a lot”

Leave a Comment

Your email address will not be published. Required fields are marked *