June 2016 - Chief Marketing Technologist

Think my marketing tech landscape is too big? It’s missing 1,900 firms

June 30, 2016 / Marketing Software / By Scott Brinker / 6 Comments

Whenever I disclaim that my gigantor marketing technology landscape graphic is only a “representative sample” — that there are actually many more martech companies out there than I’ve been able to discover and include — I get the sense that most people consider it simply fine print. “Sure, Scott, you’re disclaiming that so as to not offend a handful of a companies that you might have inadvertently left out,” I imagine them thinking. “But you’ve …

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Where unicorns come from — feeder roles for marketing technologists

June 28, 2016 / Marketing Management / By Scott Brinker / 4 Comments

The following is a guest post by Erica Seidel, founder of The Connective Good, a recruitment firm focused on marketing leaders with deep analytical and technical skills. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. These professionals can pinpoint the right technologies and unleash them to make marketing run better. As I’ve noted before in this piece on What Marketing Technologists …

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Previous Roles of Marketing Technologists

Insights from the chief marketing technologist of an $18B firm

June 23, 2016 / Interviews / By Scott Brinker / 5 Comments

Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist’s marketing technologist. One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A. 1. Tell us a bit a about your background — what …

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Marketing Technology-Enabled Capabilities Progression

Microsoft buys LinkedIn: the largest martech acquisition in history?

June 20, 2016 / Marketing Software / By Scott Brinker / 4 Comments

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco). I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically …

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Vertical Competition in Marketing's Digital Channel

chiefmartecTV: From cave paintings to the Personalized Mona Lisa

June 13, 2016 / chiefmartecTV / By Scott Brinker / 1 Comment

Last week we livestreamed the first episode of chiefmartecTV, a new monthly talk show that I have started hosting on Blab to discuss marketing technology topics that lend themselves to more of a discussion — or debate — than a blog post monologue. Our special guest for this episode was David Raab, truly one of the most brilliant marketing technology analysts in the industry — and also one of the funniest, if you like your …

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How utilized is marketing automation today? An expert weighs in

June 10, 2016 / Interviews / By Scott Brinker / Leave a Comment

I recently had the chance to talk with Jeff Pedowitz, the founder and president of Pedowitz Group, a marketing services provider built around the transformative potential of marketing technology platforms. As a terrific example of this new breed of agency, I was very interested in his perspective on several of the most popular marketing technology topics being discussed these days. 1. What was your professional background before launching Pedowitz Group? I started my career owning …

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Big deals for Marketo and Demandware, but what do they mean?

June 6, 2016 / Marketing Software / By Scott Brinker / 7 Comments

REMINDER: don’t miss the upcoming INAUGURAL EPISODE of chiefmartecTV live with David Raab this Friday, June 10 at 2pm EDT. Last week was a big week for marketing technology M&A news. Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 billion and Demandware was acquired by Salesforce for $2.8 billion. (Granted, these deals aren’t closed yet, but for now, let’s take them at face value.) What does this …

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