Month: July 2016

chiefmartecTV: The myths & monsters of agile marketing

July 13, 2016 / chiefmartecTV / By / Leave a Comment

Yesterday we broadcast our second episode of chiefmartecTV on the topic of The Myths and Monsters of Agile Marketing. My special guest was Roland Smart, VP of Social & Community Marketing at Oracle, author of the book The Agile Marketer, and co-host of The Marketing Agility Podcast. If you’re getting the sense that Roland is deeply into agile marketing, you’ve got the right impression. He’s a real superstar on the subject. Since agile marketing is …

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2 terrific #MarTech talks on the rise of AI in marketing

July 5, 2016 / Marketing Software / By / Leave a Comment

One of the hottest topics in marketing technology today is the rise of artificial intelligence (AI), machine learning, and cognitive computing in marketing. If you’re wondering about the difference between those three terms, well, my feeble attempt at delineating them is this: machine learning is a subset of AI (which broadly applies to computers doing “smart” things), and machine learning is used in cognitive computing to enable a software program to “reason” like a human, …

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Cognitive Marketing

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