This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update), you might want to start there. 3. VERTICAL COMPETITION (2018 Update) I have […]
5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update) Read More »
This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. 2. MICROSERVICES & APIS (2018 Update) The rise of citizen technologists — citizen developers, citizen integrators,
5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update) Read More »
At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of prediction posts that we are inundated with at holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department. Microservices
5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update) Read More »
A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading
Amazon and Google now lead two key martech categories as vertical competition heats up Read More »
The following is a guest post by Stella Goulet, CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be. Marketers can’t afford to sit back; we need to understand the implications of the European Union’s General Data Protection Regulation (GDPR) and address them now. If you’re not sure
4 things marketers should do about GDPR now (other than panic) Read More »
Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% of company
Enterprise marketers spending 22% of their budget on martech Read More »
I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there. (And
1 million software companies by 2027? We’re gonna need a bigger chart Read More »
The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. David Johnston of Factom likes to say
Crypto-marketing: how marketers create crypto-token value Read More »
Last month, we had an incredibly energetic audience of 1,600 professionals at the intersection of marketing, technology, and management at our MarTech East conference in Boston. It was so great to be back in Boston, where this all started just 3 years ago. If you weren’t able to attend, here’s your chance to catch the
Missed MarTech Boston? Watch the full opening keynote sessions now Read More »
Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker, was released in May 2017 with nearly 5,000 marketing technology companies on it. By sheer quantity of logos, it got 32 times
The 2010 marketing technology proto-landscape did consolidate by 61% Read More »
