August 2017

Three quick pieces of news on the MarTech conference coming up in Boston, October 2-4: Seth Godin has been added as a keynote speaker to the MarTech program, where he’ll do a special afternoon keynote on October 3, “It’s Your Turn to Engage: Embracing The Work That Matters.” Seth is truly inspiring for all of us wrangling a new frontier of marketing and innovation, and I’m sure his presentation will be a fantastic way to …

Seth Godin now a MarTech keynote + last week for beta rates Continue Reading »

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction — I admit it — to stories of how marketing is changing. Not the hypothetical, buzzword-laden promises of change that …

Marketing + Technology + Management – Hype = MarTech Continue Reading »

I am excited to share with you one of the first entries to The Stackies: Org Edition awards. Rishi Dave, the CMO of Dun & Bradstreet, and his team just shared with me their “org stack” graphic above (click for a larger version). This is a terrific example of the kind of illustration that we’re hoping people will contribute to The Stackies. It reveals the five major functions of the marketing organization as seen from …

Where does martech fit in Dun & Bradstreet’s marketing org? Continue Reading »

As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve? Coming out of that conversation, I was inspired to take a pass at answering those questions with a written statement …

The Grand View of Martech: A Martech Manifesto Continue Reading »

We’ve been running The Stackies for three years now, where we’ve invited marketers to send in a single slide that visually illustrates their marketing tech stack. We run it as an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code), with a little friendly competition and trophies at the end. But its main purpose is to encourage our community here to share ideas and experience with each …

What’s better than a marketing tech stack? Your marketing org stack Continue Reading »