Month: September 2017

The Blockchain Marketing Technology Landscape (2017)

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur or investor with an understanding of the needs of marketers and the core concepts of marketing, you have just landed …

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Blockchain Marketing Technology Landscape

I’ve joined HubSpot as VP platform ecosystem, and this is why

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto. This movement is growing. The marketing technology landscape …

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HubSpot VP of Platform Ecosystem

ScribbleLive acquires ion interactive as interactive content thrives

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape: ion interactive, the company I co-founded and served as CTO, has been acquired by ScribbleLive. You can read the official announcement here. ScribbleLive is constructing an impressive enterprise content marketing suite, and I’m …

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ScribbleLive + ion interactive

Last chance to enter The Stackies: Org Edition to win #MarTech glory

Want to contribute to the MarTech community? We’ve extended the deadline of The Stackies: Org Edition to midnight on Friday, September 29. This is your chance to share your ideas on marketing structures and/or processes that take full advantage of what modern marketing technology makes possible. You’ve seen The Stackies: Tech Edition — dozens and dozens of examples of marketing tech stacks — each one a single slide that illustrates the different marketing technologies that …

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B2B Marketing Flywheel Org Stack for MarTech

72 hours in Shanghai in a parallel martech universe

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent. The sheer scale of Tencent is almost impossible to comprehend — at least it was to me as a marketing technologist from the Western world. From a simple instant messaging service founded in 1998 (think AOL messenger, for those of …

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Tencent MIND Martech Keynote

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