In the years that I’ve worked on the marketing technology landscape, I have often been surprised at the end of each iteration by the sheer scale of the thing. I’ll sit back, typically with a glass of wine at that point, and reflect in awe at just how big this space has become — and […]
Brand new MarTech agenda launched with 70+ talks and 100+ speakers Read More »
This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, For the past 15 years, I have operated a consultancy focused
How to transition from being a martech consultant to a full-timer Read More »
This is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Sometimes a brand’s core values come in conflict with reality. Sometimes
The blockchain brand: hard-coding brand promises Read More »
This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech role. But it’s clear that
Interviewing for a martech role when the interviewer doesn’t understand martech Read More »
The following is a guest post by the remarkable David Raab, principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco, and now head of the CDP Institute. You can download the latest CDP Industry Profile report from their site. Customer Data Platforms are having
Everything a marketer needs to know about CDPs. Wait, what’s a CDP? Read More »
The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. It’s the underlying technology that makes
Blockchain marketing: how the technology behind Bitcoin could change marketing Read More »
I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field of advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing
The only marketing prediction you need for 2017 Read More »
I’m excited to kick off the third year of The Stackies, which will culiminate in an opening awards ceremony at the MarTech conference in San Francisco, May 9-11, 2017. Of course, like all good agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. But first, new
Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017 Read More »
The following article is a guest post by Tyler Foxworthy, chief scientist at DemandJump. I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. The field of
A brief introduction to network science math in marketing Read More »
This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills,
Digital Asset Management in the Martech Cocktail Read More »
