Month: June 2018

(Note: the above infographic is just a sneak peak of the partial agenda for MarTech coming up — more sessions and keynotes will be announced soon.) Man, if you’re in marketing, the world is spinning fast. Technologies such as customer data platforms (CDPs), machine learning, chatbots, microservices, and more are quickly racing through the Gartner Hype Curve, from inflated expectations to real-world impact. This has become abundantly clear to me as I’m programming the next …

MarTech, the vendor-agnostic conference for marketing technology and operations leaders, returns in October Continue Reading »

I’ve grown to dislike the label “unicorn” in martech. In the early years of the marketing technology revolution, marketing technologists — hybrid professionals who applied technical skills in a marketing context — were sometimes called unicorns. Partly because they brought seemingly magical capabilities to marketing. But mostly because finding the perfect blend of marketing and technology talent was incredibly rare. “Oh, you’re looking for a unicorn,” was HR’s way of saying, “Good luck, Don Quixote.” …

The future of marketing belongs to hybrids, but don’t call them unicorns Continue Reading »