Month: July 2018

Last week to get MarTech tickets at the lowest rate for an awesome conference in Boston

Want to attend MarTech in Boston this fall, October 1-3? (If you’re a hybrid marketing technologist — or a marketing executive who depends on them — the answer should be, “Of course!”) Then this is the last week to get tickets at the lowest “alpha” rate — prices go up on Sunday, July 29. Since our first sneak peak of the MarTech agenda last month, we’ve added three exciting new keynote speakers: Michael Tidmarsh, CTO …

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MarTech East 2018 Keynotes

Choosing between being strategic or being agile is a false dichotomy

“Agile marketing” is a crutch for those who do not have a real strategy. That was the headline from an article published this week by Samuel Scott on The Drum. Now, I’m a fan of The Drum. They generally have sharp coverage of marketing and media topics. I’m also a fan of Samuel in particular. His writing is punchy and makes you think. But painting agile marketing and strategic brand leadership as polar opposites is …

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Strategy and Agile Marketing

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