Marketing Technology Management
Want to attend MarTech in Boston this fall, October 1-3? (If you’re a hybrid marketing technologist — or a marketing executive who depends on them — the answer should be, “Of course!”) Then this is the last week to get tickets at the lowest “alpha” rate — prices go up on Sunday, July 29. Since […]
“Agile marketing” is a crutch for those who do not have a real strategy. That was the headline from an article published this week by Samuel Scott on The Drum. Now, I’m a fan of The Drum. They generally have sharp coverage of marketing and media topics. I’m also a fan of Samuel in particular. […]
