Month: October 2018

The funny and frustrating truth: organizations change more slowly than technology

I’m a huge fan of Tom Fishburne, a.k.a. Marketoonist. Every week, I look forward to his latest cartoon, pulling back the curtain on some absurdity of modern marketing that we all recognize but rarely call out. Tom artfully reveals the de-syncs between the dream and reality, in a way that’s funny and insightful. You laugh, but he also helps you view marketing through a more pragmatic lens. The above cartoon on “digital transformation” this past …

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Digital Transformation & Martec's Law

Now every marketer is an app developer — even if they don’t know it

One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen integrators, etc. It’s about giving non-technical marketers the tools and empowerment to build apps, analyze data sets, and route data between different cloud services on their own, without having to take a ticket and wait (and wait and wait) for an expert in IT — or even in marketing ops …

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Excel to Apps in Martech

The New Rules of Marketing Technology & Operations

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago. In agile fashion, I’ve continued to revise this model and its presentation based on feedback. Two tweaks I think are helpful. First, framing this as five forces, not four, to include “change.” …

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The New Rules of Marketing Technology & Operations

Come speak at MarTech in San Jose and share your experience and insights

Want to speak at MarTech in San Jose, April 3-5? We invite you to suggest a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about sharing with your peers. Sessions at MarTech are generally 45-minute, in-depth presentations with slides by a solo or duo. (A limited number of panels may be considered, but we’re not huge fans of that format as the best way to inspire and teach …

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MarTech Speakers in the 5 Forces of Marketing Operations

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