March 2019 - Chief Marketing Technologist

Share your best solutions for marketing operations and technology challenges at MarTech in Boston

March 30, 2019 / Marketing Management / By Scott Brinker / Leave a Comment

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. And we’d love to have you as one of our speakers. We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has …

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The New Omnichannel Stack Reference Model from Real Story Group

March 28, 2019 / Marketing Software / By Scott Brinker / Leave a Comment

The following is a guest post by Tony Byrne, founder of Real Story Group, an independent analyst firm that evaluates technology vendors and delivers hard-hitting research and advice. RSG only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors. Tony will be running a workshop and a series of presentations in the MarTech Theater at MarTech next week. From a technology perspective, many of us focus intently on martech …

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Real Story Group Omnichannel Stack Reference Model

If you say agile marketing doesn’t work, which practices are you talking about?

March 20, 2019 / Agile Marketing / By Scott Brinker / 2 Comments

Andrea Fryrear of AgileSherpas is one of the world’s leading agile marketing experts, author of Death of a Marketer, and instructor for the Agile Marketing Advantage workshop at the upcoming MarTech conference (a few spots for her workshop are still available!). She’s an amazing force for the betterment of marketing management. So I was excited to read the latest

What martech challenge is keeping you up at night?

March 17, 2019 / Marketing Management / By Scott Brinker / Leave a Comment

We’re super excited about the upcoming MarTech conference — read about the all-access editorial program as well as the free Expo+ program — April 3-5 in the Bay Area. But we’ve also begun work on our next MarTech in Boston this fall. As we develop the agenda for that event, we’d love your help in picking the topics that would be most valuable to you. What is one martech challenge that keeps you up at …

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27 excellent MarTech sessions available for free? But wait, there’s more…

March 13, 2019 / Marketing Management / By Scott Brinker / Leave a Comment

Our next MarTech conference in the Bay Area, April 3-5, is just a couple of weeks away. While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees. There’s a ton. And, yes, I said, “free.” You …

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What are the job responsibilities of marketing technology management?

March 9, 2019 / Marketing Management / By Scott Brinker / 1 Comment

Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to miss.) But as an advance look, I want to share with you the data we collected about marketing technology and operations roles …

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Marketing Technology and Operations Job Responsibilities

A 40-minute video on 3 big trends shaping the future of martech

March 5, 2019 / Marketing Management / By Scott Brinker / Leave a Comment

Last week, I presented a webinar sponsored by the MarTech conference based on my analysis of the 3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers. The MarTech team recorded it and uploaded it to YouTube, so I’m happy to be able to share it in full with you here: Note that the early bird “beta” rate for the upcoming MarTech, April 3-5 in San Jose, has passed (March 2), …

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3 Trends Shaping the Future of Martech Webinar

Meta-martech: the producers of MarTech publish their own martech stack

March 2, 2019 / Marketing Software / By Scott Brinker / Leave a Comment

For the past couple of years, I’ve been nudging the producers of the MarTech Conference, the amazing team at Third Door Media, to share their own marketing tech stack in The Stackies: Marketing Tech Stack Awards. Of course, they wouldn’t be eligible to win. Marc Sirkin, their SVP of marketing and experience, is also one of the judges of the contest. But it would be in the spirit of experience sharing that is one of …

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