Martech stack utilization is a misguided metric (when it’s disconnected from value)

Martech Stack Utilization: Features, Skills, Value

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) Marketers would buy these sophisticated tools, but then just keep […]

#ShakespeareSunday #MarTech Edition

Hamlet, CMO of Denmark

In my never-ending quest to bring martech nerdiness to new heights — or depths — I played around with a few of these “adaptations” of Shakespeare on LinkedIn and Twitter a couple of weeks ago. Not exactly in iambic pentameter, I’m afraid. Enough people seemed amused that I decided to post them here. My apologies […]

An intimate evening discussion about five marketing disruptions (video)

Martech Disruptions to Marketing at Triangle Marketing Club

Christopher Douglas runs the Triangle Marketing Club, an energetic community of marketers (and students planning to become marketers) in Raleigh, North Carolina. He’s one of those dynamic “connectors,” always bringing people together and enthusiastically plumbing helpful intersections between them. Last year, he invited me to speak to their group about the 5 disruptions to marketing […]

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