Month: June 2019

Check out the agenda for MarTech and reserve an early bird “alpha” ticket

Wow, now that’s an infographic! I’m excited to share with you the agenda for the MarTech, taking place in Boston, September 16-18. If you want to learn how to leverage technology effectively as a marketing leader, this conference was designed for you. As an all-access ticket holder, you’ll be able to participate in the full program: all five keynotes 24 educational sessions — in three editorial tracks of Technology & Operations, Data & Analytics, and …

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MarTech East 2019 Infographic

Of dinosaurs and meteors: 2 different (and contentious) models of technology adoption

Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT Sloan Management Review, Implement First, Ask Questions Later (or Not at All) by Stephen J. Andriole. A quick summary: As a result of easy-to-acquire SaaS tools and pressure to harness the relatively unknown possibilities of emerging technologies before competitors do, companies are increasingly bypassing the heavyweight “requirements gathering” processes of classic enterprise IT and, instead, more quickly …

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Agile vs. Waterfall Technology Adoption

4 amazing keynotes you won’t want to miss at MarTech in Boston this fall

We’re almost ready to publish the full agenda for the next MarTech conference in Boston this fall, September 16-18. But in advance of that, I’ve just got to share with you the four amazing people who will be keynoting the event with me — I’m giddy with excitement: Cesar Brea, Partner, Bain & Company You know that scene in The Matrix, when Neo downloads martial arts training straight into his brain, and he says in …

4 amazing keynotes you won’t want to miss at MarTech in Boston this fall Continue Reading »

MarTech East 2019 Keynotes

If the martech landscape is driving you to drink, maybe this will help

Thousands and thousands of entrepreneurial vendors. A few giants that have consolidated portfolios of dozens of their own “best-of-breed” options, so a buyer could theoretically get everything they need from one source. A dizzying array of choices for buyers. Yet choices that many become quite passionate about. They enjoy discovering new ones that are special to them and enthusiastically telling their peers about them. A massive landscape graphic that maps it out from a blogger …

If the martech landscape is driving you to drink, maybe this will help Continue Reading »

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