Month: September 2019

Platforming Marketing: 8 P’s of Self-Service Martech

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” (Watch a reenacted video of the keynote here.) I’ve spent much of my career thinking about two broad topics: marketing and platforms. Yet it took me a while to recognize that the patterns I see in software platforms are the same thing I now see happening with the democratization of martech within marketing organizations today. They’re both striving to …

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The 8 P's of Self-Service Martech

Agile Is Marketing, Matt LeMay’s excellent MarTech keynote

One of our keynote speakers at last week’s MarTech conference in Boston was Matt LeMay, author of the excellent book Agile for Everybody and partner at Sudden Compass. After my opening keynote (reenacted here), Matt presented a fantastic, 20-minute talk: Agile Is Marketing. And because Matt arranged for a videographer to capture his presentation — far better than my day-after reenactment strategy — it can now be shared widely over the Interwebs. Matt’s given me …

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Agile Is Marketing Keynote at MarTech

Video recreation of my MarTech opening keynote: Platform Marketing

We had a fantastic MarTech event this week. Huge thanks to everyone who contributed and participated in it. My keynote was “Platforming Marketing” — how the next stage of martech maturity is about applying platform principles in marketing to empower your entire organization to leverage martech capabilities in their work. While we did not record the keynote live, I decided to recreate a version of it with Loom: I hope to see you at a …

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MarTech Keynote: Platforming Marketing

Is martech in the trough of disillusionment? I hope so

You’re familiar with Gartner’s iconic hype cycle, right? Pretty much every technology follows the same pattern of unrealistic hype in its early stages, followed by a crash of disappointment when those lofty aspirations fail to materialize. But then it steadily climbs up the “slope of enlightenment,” where reality and reasonable expectations eventually converge. I’ve heard many people say that martech has entered the “trough of disillusionment” stage of the hype cycle this year. After buying …

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Martech in the Trough of Disillusionment?

The free MarTech Expo+ Pass: 40+ presentations and 70+ martech vendors

You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference, September 16-18 in Boston. (If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial sessions.) If you want the full MaTech experience, that’s the way to go. But, if you’re on a tight budget …

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MarTech East 2019 Expo Hall

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