Video recreation of my MarTech opening keynote: Platform Marketing

We had a fantastic MarTech event this week. Huge thanks to everyone who contributed and participated in it.

My keynote was “Platforming Marketing” — how the next stage of martech maturity is about applying platform principles in marketing to empower your entire organization to leverage martech capabilities in their work.

While we did not record the keynote live, I decided to recreate a version of it with Loom:

I hope to see you at a future MarTech. Our next one is in San Jose, April 15-17, 2020.