Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe) But for all the terrible things this year has besieged us with, it’s also revealed something encouraging. We — as individuals, but perhaps more remarkable as organizations — are capable of adapting to change on a much faster time scale than […]
Bending Martec’s Law: 2020 has taught us we’re more agile than we thought Read More »
We’ve shipped our first episode of The Martech Show — our new hybrid webinar-podcast series “where marketing and technology collide.” A big thank you to my two guests: Jeff Eckman of Blue Green, our collaborators on the ever-expanding martech landscape, and to Anita Brearton of CabinetM, our sponsor for this episode. Our ovearching topic was “Why
Watch the first episode of The Martech Show now: Why so many martech solutions?! Read More »
I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. (There’s a summary of the report in a blog post Ben wrote, Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap.)
The larger your martech stack, the better your marketing performance? Maybe Read More »
Pop quiz, hot shot. You find yourself with a ton of important martech topics to cover, an amazing roster of talented leaders eager to address those topics with their peers, and no venue to gather them together with the broader martech community. What do you do? (An aside: I thought the sequel to the movie
I’ve been on the trail of “no code” martech these past couple of weeks, covering event-triggered marketing automation as a no code programming paradigm and mapping a partial taxonomy of over 75 no code tools. I also ran an impromptu survey of no code usage with readers, the results of which I’m sharing here. Given
How marketing operations and martech professionals use “no code” tools Read More »
I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now. Momentum is growing, and while there’s some philosophical debate to be had around what is or isn’t a “no code” tool — versus any app that lets you create things
3 overlapping patterns of “no code” martech and the rise of marketing makers Read More »
