We’ve shipped our first episode of The Martech Show — our new hybrid webinar-podcast series “where marketing and technology collide.” A big thank you to my two guests: Jeff Eckman of Blue Green, our collaborators on the ever-expanding martech landscape, and to Anita Brearton of CabinetM, our sponsor for this episode.
Our ovearching topic was “Why the $#@! are there 8,000 martech solutions?”
Jeff covered the latest updates to the still-growing Martech 5000 database — after deduping new submissions, updates, and removed solutions, the landscape expanded to 8,097 platforms and apps. (Are we missing yours? Register and add it here.)
I walked through a model explaining the relationship between different kinds of platforms and apps in SaaS that enables the massive supply-side growth of this landscape.
Anita added her perspective on expansion and consolidation in the martech landscape through the lens of the thousands of firms that use CabinetM to manage their martech stacks. Jeff weighed in with his experience at Blue Green in building a specialist app for customer journey analytics. And we got to take a few audience questions, with Carlos Doughty of Martech Alliance making an impromptu appearance.
Anita also talked with us about the amazing non-profit CabinetM chose for sponsoring the show.
CabinetM was the first sponsor to raise their hand for The Martech Show — thank you! — with the unique way we’re handling sponsorship for this first season. A sponsor picks a non-profit cause associated with either pandemic relief or racial justice and equality and makes a meaningful donation on behalf of the show. They then join us on that episode to not only share their perspective about martech, but to also talk about the cause they supported.
CabinetM chose Facing History and Ourselves, which develops curriculum content and professional development on using “lessons of history to challenge teachers and their students to stand up to bigotry and hate,” and made a very generous donation on our behalf.
If you’d like to sponsor an episode by supporting a great cause, there are still spots open — please reach out to me.
Our next episode will be in two weeks, with the amazing David Raab — the father of CDP and founder of The CDP Institute. In addition to being the world’s foremost authority on all things CDP, David also has a remarkably dry sense of humor that resonates with my own brand of comic aspiration. It should be amusing as well as educational.
Sign up to join the live studio audience for our Zoom recording (“yay, more Zoom!”) at 11am Eastern on Friday, September 4.
P.S. Thanks Shan Danielle for the photo at the top of this post.