Month: October 2020

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. It wasn’t about guessing our own “hype cycle” of individual technologies. There are plenty of those predictions out there, and I’ve never found them particularly helpful for executives trying to shape their long-term strategies …

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Martech 2030: Five Trends

The Martech Show Episode #6: The Six Disciplines of Agile Marketing

For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously though, this episode was one of my favorite. Jim Ewel, one of the pioneers of agile marketing, just released a …

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The Martech Show: The Six Disciplines of Agile Marketing

The Martech Show Episode #5: Martech Trends in Agency Land

Earlier this month, my opening keynote for the (virtual) MarTech Conference covered five major trends in marketing technology that are already present today but will grow dramatically over the next 10 years in The Age of the Augmented Marketer: “No Code” Citizen Creators Platforms, Networks & Marketplaces The Great App Explosion From Big Data to Big Ops Harmonizing Human + Machine The research for that keynote came out of a collaboration I did with Jason …

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The Martech Show Episode #5: AI and the Modern Marketer

The Martech Show Episode #4: Avoiding Bias and BS in AI and Machine Learning

Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of AI and machine learning models. However, with Christopher Penn, co-founder and chief data scientist of Trust Insights as our editorial …

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How Bias Creeps Into AI and Machine Learning in Martech

51 martech stacks shared in the 2020 Stackie Awards, beautifully illustrated examples of modern marketing toolsets

This is the 6th year that we have run The Stackies as an awards contest that invites marketers to send in a single slide illustrating their marketing stack — the collection of martech tools they use and the way they conceptualize them together as a whole. Although we award trophies for a few winning entries for the ideas they shared, any stack that works for the team who uses it is a winner where it …

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MarTech Stackies 2020: 51 marketing stacks

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