October 2020

For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously though, this episode was one of my favorite. Jim Ewel, one of the pioneers of agile marketing, just released a …

The Martech Show Episode #6: The Six Disciplines of Agile Marketing Continue Reading »

Earlier this month, my opening keynote for the (virtual) MarTech Conference covered five major trends in marketing technology that are already present today but will grow dramatically over the next 10 years in The Age of the Augmented Marketer: “No Code” Citizen Creators Platforms, Networks & Marketplaces The Great App Explosion From Big Data to Big Ops Harmonizing Human + Machine The research for that keynote came out of a collaboration I did with Jason …

The Martech Show Episode #5: Martech Trends in Agency Land Continue Reading »

Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of AI and machine learning models. However, with Christopher Penn, co-founder and chief data scientist of Trust Insights as our editorial …

The Martech Show Episode #4: Avoiding Bias and BS in AI and Machine Learning Continue Reading »