November 2020 - Chief Marketing Technologist

Martech 2030 Trend #1: “No Code” Citizen Creators

November 30, 2020 / Marketing Management / By Scott Brinker / Leave a Comment

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 2. Fifty years ago, if you wanted to deliver a slide presentation, you needed a specialized …

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Martech 2030: Introduction to the Decade of the Augmented Marketer

November 29, 2020 / Marketing Management, Uncategorized / By Scott Brinker / Leave a Comment

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 1. The 2020s have had a tumultuous start. Yet for all the challenges of this year, …

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Martech 2030: 5 Trends for the Decade of the Augmented Marketer

The Martech Show Episode #8: The Martech Suite Strikes Back?

November 21, 2020 / The Martech Show / By Scott Brinker / Leave a Comment

Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined me for Episode #8 of The Martech Show to share some surprising data from their latest report, Marketing Technology Survey 2020. The first surprise? A pretty significant shift in the preference for integrated suites over best-of-breed solutions. Like a 30 point shift from 29% in 2019 to 59% in 2020. After years of trending away from suites to best-of-breed, The …

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Big Ops: Converging Digital Ops Domains and Toolsets

November 15, 2020 / Marketing Management / By Scott Brinker / Leave a Comment

Ops is sexy these days. In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales ops, and customer success ops under one umbrella, often reporting up to a chief revenue officer (CRO) or chief customer officer. The coalescence of these functions has been driven partly by shared DNA — there’s some similarity in the kinds of work each of these ops teams performs (e.g., automation, …

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The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe

November 11, 2020 / The Martech Show / By Scott Brinker / Leave a Comment

You think there’s a lot of martech, right? But it’s only a fraction of the total SaaS universe out there. This latest episode of The Martech Show features Jay McBain, Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. As …

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Martech 2030 Trend #1: “No Code” Citizen Creators

Martech 2030: Introduction to the Decade of the Augmented Marketer

The Martech Show Episode #8: The Martech Suite Strikes Back?

Big Ops: Converging Digital Ops Domains and Toolsets

The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe

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