The Martech Show

Martech 2030 Conclusion: The Age of the Augmented Marketer

Martech Lever and BigOps Fulcrum

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More

The Martech Show Season #1 Concludes

Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with David Edelman, truly one of the the pioneers of modern, martech-powered marketing. David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second […]

Martech 2030 Trend #5: Harmonizing Human + Machine

AI and the Future of Marketing

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?

The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?

For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, CMO of MongoDB, join me for a conversation about his experience as a tech-savvy CMO. Prior to MongoDB, Rishi had served as the CMO of Vonage and Dun & Bradstreet. Before that, he led digital marketing for the enterprise group […]

Martech 2030 Trend #4: From Big Data to Big Ops

DevOps + RevOps = Big Ops

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

Martech 2030 Trend #3: The Great App Explosion

The Great App Explosion Iceberg

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

Martech 2030 Trend #2: Platforms, Networks & Marketplaces

Platforms, Networks & Marketplaces

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]