Month: December 2020

Martech 2030 Conclusion: The Age of the Augmented Marketer

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 7. Each of these five trends in marketing technology and operations on their own will have …

Martech 2030 Conclusion: The Age of the Augmented Marketer Continue Reading »

Martech Lever and BigOps Fulcrum

The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More

Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with David Edelman, truly one of the the pioneers of modern, martech-powered marketing. David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s. He joined as the CMO of Aetna in 2016, digitally transforming the organization through …

The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More Continue Reading »

The Martech Show Season #1 Concludes

Martech 2030 Trend #5: Harmonizing Human + Machine

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 6. A survey of marketers conducted in May 2020 found that 59% were concerned that AI …

Martech 2030 Trend #5: Harmonizing Human + Machine Continue Reading »

AI and the Future of Marketing

The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?

For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, CMO of MongoDB, join me for a conversation about his experience as a tech-savvy CMO. Prior to MongoDB, Rishi had served as the CMO of Vonage and Dun & Bradstreet. Before that, he led digital marketing for the enterprise group at Dell. Rishi, whose educational background was chemical engineering, has been one of the pioneers of martech-age marketing. For this …

The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal? Continue Reading »

The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?

Martech 2030 Trend #4: From Big Data to Big Ops

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 5. It’s been said that data is the new oil. A better analogy is that data …

Martech 2030 Trend #4: From Big Data to Big Ops Continue Reading »

DevOps + RevOps = Big Ops

Martech 2030 Trend #3: The Great App Explosion

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 4. The annual marketing technology landscape, produced since 2011, has been a source of heated debate. …

Martech 2030 Trend #3: The Great App Explosion Continue Reading »

The Great App Explosion Iceberg

Martech 2030 Trend #2: Platforms, Networks & Marketplaces

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 3. Our previous era of business thrived through chains. Value chains. Supply chains. Distribution chains. Linear …

Martech 2030 Trend #2: Platforms, Networks & Marketplaces Continue Reading »

Platforms, Networks & Marketplaces

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.