Month: March 2021

There are as many European-based martech products today (3,647) as there were globally in 2016

I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco. In the previous years — 2011, 2012, 2014, and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. Many pundits (*cough* here’s an old article with a few *cough*) thought that the field would consolidate dramatically. I …

There are as many European-based martech products today (3,647) as there were globally in 2016 Continue Reading »

2021 European Martech Landscape Supergraphic

212 event-related martech companies. Make that 268. Wait, no, 316…

I still remember fondly my young and innocent days a decade ago when I created the first marketing technology landscape. It categorized ~150 martech solutions — which at the time seemed epic in scale. “This must consolidate!” Ah, such innocence to the future of cloud dynamics. Last year, the martech landscape was up to 8,000 solutions. 5,233% growth within 10 years’ time. And martech is just a tiny slice of The Great App Explosion happening …

212 event-related martech companies. Make that 268. Wait, no, 316… Continue Reading »

Event-Related Martech: How It Started, How's It Going

Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker

Two days ago, I delivered my keynote for the latest (still virtual) MarTech conference, titled Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker. I wanted to begin with an original epic-sounding musical theme played by a full orchestra that would get everyone in the superhero mood. But I didn’t spend any time combing through music libraries. Instead, I logged into Aiva.ai, clicked to create a track, chose a musical style …

Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker Continue Reading »

Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker

A blossoming martech platform: IDC sizes the HubSpot ecosystem at $6.4 billion this year, $12.5 billion in 2024

Our business model fundamentally is about creating more surplus outside us. We will only be long-term successful if people are making more money around us. That quote from Satya Nadella, CEO of Microsoft, from a few years ago, resonates deeply with me. I don’t think it’s a coincidence that Microsoft is now a $1.7 trillion platform company. People can argue a thousand different definitions for what makes a “platform” great. It needs to be a …

A blossoming martech platform: IDC sizes the HubSpot ecosystem at $6.4 billion this year, $12.5 billion in 2024 Continue Reading »

HubSpot's Platform Ecosystem Market Size

The Martech Show Episode #12: Martech Wars on the Web

On its surface, the martech landscape graphic I’ve produced for the past decade has limited insights to offer. If you observe that (a) “there are a @&#$% of martech solutions” and (b) “the overall martech field is growing, not shrinking” you’ve pretty much got the main takeaways. See platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model for my current best answer as to “why?!?” that is the case. But …

The Martech Show Episode #12: Martech Wars on the Web Continue Reading »

The Martech Show Episode #12: Martech Wars on the Web

Don’t miss the FREE MarTech conference online next week, March 16-17

It’s been a few weeks since I’ve posted, as I’ve been heads down working on my keynote for the upcoming MarTech conference. It’s all about “no code” for marketers, and I’m seriously looking forward to sharing it with you: KEYNOTE — Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker Faster than a filed ticket! More powerful than a freelance engineer! Able to launch apps and workflows in a single click! …

Don’t miss the FREE MarTech conference online next week, March 16-17 Continue Reading »

MarTech Spring 2021

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