June 2021

Gaps in the Marketing Organization

Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right

A few weeks ago, I read a white paper produced by Rackspace Technology, How Applications Impact Customer Experience. (Spoiler alert: in a digital world, applications are customer experience, so you’d better make them delightful. As a result, CX has become the top priority CIOs and IT. Yay.) Almost in passing, however, there was the chart […]

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Martech Dad Jokes 2021

13 cringe-worthy martech dad jokes that are even worse than last year’s

Last year, we celebrated Father’s Day here at chiefmartec.com by subjecting you, dear reader, whose esteem we otherwise value, to 7 really bad martech “dad jokes”. It was… well, possibly one of the least popular posts in the history of this blog. But as any seasoned dad-joker will attest, the lack of a positive response

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Complexity in Martech

Metcalfe’s Mirror: Complexity in networks (P.S. your martech stack is a network)

Fair warning: this post is pretty wonkish, even relative to my usual style. (Yikes.) Robert Metcalfe, the godfather of computer networks, famously stated that the value of a network is proportional to the square of the number of users connected. This became known as Metcalfe’s Law: The classic example is the telephone. When only two

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