December 2021

Congratulations on making it to the end of 2021. It’s been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways. I’m not going to subject you to the phrase “the new normal” again — …

2021: The Year Martech Shrank — Just Kidding (A Year in Review) Continue Reading »

There’s been some interesting debate lately about CDPs vs. CDWs — customer data platforms vs. cloud data warehouses. If CDWs such as Snowflake, Databricks, AWS Redshift, etc., are becoming a universal data layer in companies, is there still a role for domain-specific data platforms, such as marketing-controlled CDPs? The short answer, in my opinion, is “Yes, but it depends…” There is still a significant distinction between live business operations systems that run in real-time serving …

Data, Decisioning, Delivery & Design: A Framing for the CDP vs. CDW Debate Continue Reading »