Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with David Edelman, truly one of the the pioneers of modern, martech-powered marketing.
David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s. He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS. He now serves as an executive advisor to several cutting-edge martech vendors.
David is one of the rare individuals in our industry who has led digital transformation from the perspective of an agency, a management consultant, a CMO, and now martech vendor strategy and go-to-market.
Common threads throughout David’s career have included a passion for agile marketing practices in large organization and implementing successful personalization programs at scale.
We’re joined by Jim Dicso, CEO of SundaySky, a remarkable video personalization platform, which sponsored this episode by making a meaningful donation to the Food Bank for New York City on our behalf. (Thank you!)
David was a customer of SundaySky at Aetna and now serves as an advisor to them, so we were able to dig into some great examples of how all the pieces of a bold idea, data, experimentation, and personalization all came together at Fortune 50 company.
You can watch the full episode here:
