It’s truly an incredible time to be working in marketing — and, even more so, marketing technology.
As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall.
I’m really excited about our next MarTech Conference, coming up March 31 – April 1 in San Francisco, where we will focus on connecting the dots between the technology and the customer experience. This is a conference that has been lovingly hand-crafted for marketing technologists, tech-savvy digital marketers, marketing-savvy IT leaders, and the executives transforming their organizations with this new generation of talent.
Two quick updates I want to share with you:
First, this week is your last chance to purchase tickets at the discounted “alpha rate,” 24% off the on-site registration. Our event last year in Boston sold out, so if you want to guarantee your spot, this is the best time to do so.
Second, since the first preview of the agenda I shared, we’ve filled up the last remaining spots in the schedule with some fantastic new speakers:
Thomas Stubbs, the Global IT Leader of Digital Marketing at The Coca-Cola Company, will kick-off Day 2 with a story of an epic global project they produced this past year that blended marketing and IT, digital and physical, global branding and local execution. I can’t reveal the campaign to you yet, but I think you’ll find it inspiring.
Mayur Gupta, the pioneering Global Head of Marketing Technology & Innovation at Kimberly-Clark and an advisor to MarTech, will return to deliver an important talk on Putting the Human in Your Marketing Technology Stack — sharing his latest ideas on how to systematically bridge consumer desires and business objectives with marketing technology architecture.
Rishi Dave, the CMO of Dun & Bradstreet who was repeatedly named the top digital marketer by B2B Magazine (now AdAge), will join Jonathan Martin, the CMO of EMC, in a fireside chat about CMO leadership in digital transformation — and how they’re governing marketing technology as a part of that mission.
And for a fascinating fireside chat at the end of Day 1, Eric Stahl, the SVP of Product Marketing at Salesforce, and Chandar Pattabhiram, VP of Product & Corporate Marketing at Marketo, will join me to discuss the evolution of their platform ecosystems, the marketing management patterns they’re seeing across thousands of customers, and the innovations ahead for 2015 that they’re most excited by. We’ll get to ask them about how marketing teams from the marketing clouds themselves apply their own (and other) marketing technology.
These are going to be two seriously packed days with 24 sessions. Almost all of these will be 20-minute TED-style talks, where experienced practitioners and independent experts offer focused and prepared presentations that are designed to impart meaningful insights and knowledge that you can actually use. No fluffy panels or thinly-veiled vendor sales pitches. Our three fireside chats will be 45-minutes each, limited to 2-3 participants (moderated by yours truly), and will dig into the candid perspectives of marketing cloud giants, superstar digital CMOs, and some of the top VC and M&A actors in the space. And then there’s the keynote with the amazing design-technology-media-art polymath John Maeda…
And that’s just the program part of the conference! There are going to be some great sponsor lunches, a fascinating exhibit area of innovative marketing tech companies of every variety, and — more than anything — excellent opportunities to network with hundreds of your peers. Plus a poster for your wall, a special edition of that insane marketing technology landscape graphic, that is sure to spark conversation in your office.
Click here to go to the site to register. Hope we see you there!
