Scott Brinker

Morningstar shares their marketing stack in The Stackies

March 8, 2018 / Marketing Software / By Scott Brinker / Leave a Comment

I love The Stackies. Seriously, this “contest” that invites marketers to send in a single slide that illustrates how they conceptualize their marketing technology stack is fascinating. It’s one of my favorite projects with the martech community. Forget the over-simplified pictures that you see from vendors, showing idealized marketing stacks as they might exist in Nirvana. The entries into The Stackies are the real deal. They incorporate solutions from multiple vendors. They feature a wide …

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Agile marketing reaches 37% adoption with a wide variety of techniques

March 6, 2018 / Agile Marketing / By Scott Brinker / Leave a Comment

In reflecting on the “greatest hits” of chiefmartec.com over the past decade, it’s been exciting to see how many ideas that were once on the fringe of marketing have shifted into mainstream practice. For example: agile marketing, the adoption of agile management approaches from the software development profession in modern marketing. What do marketing and software development have in common? It used to sound like a set up for a bad joke. But in a …

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What would Eric Clapton say about marketing technology if he were coming to MarTech?

March 5, 2018 / Marketing Management / By Scott Brinker / 2 Comments

“It’s in the way that you use it.” I’m pretty sure that would be Eric Clapton’s advice on marketing technology. While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. At the upcoming MarTech in San Jose, April 23-25, you’ll learn from real-world experiences: How does a major brand like …

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Blockchain marketing technology landscape grows 400%

February 27, 2018 / Marketing Software / By Scott Brinker / Leave a Comment

Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology in advertising and marketing — and speaker at the upcoming MarTech conference too — just released the second edition of his blockchain marketing technology landscape. Jeremy has mapped all the blockchain-powered and “decentralized” ventures in the adtech and martech …

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Blockchain Marketing Technology Landscape 2017-2018

A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

February 19, 2018 / Marketing Management / By Scott Brinker / 4 Comments

Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com. In retrospect, that probably wasn’t one of my better ideas. “Martec” never caught on; “martech” did. But looking back over 10 …

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Top 10 Ideas in Martech from chiefmartec.com

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)

February 6, 2018 / Marketing Management / By Scott Brinker / 2 Comments

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to start there. 5. ARTIFICIAL INTELLIGENCE (2018 Update) A recent study by Resulticks found artificial intelligence to be the most over-hyped term in marketing …

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5 Disruptions to Marketing: Artificial Intelligence (2018)

Last week to save $500 at MarTech, plus 4 superstar workshops added

February 5, 2018 / Marketing Management / By Scott Brinker / Leave a Comment

First: this is the last week to get the early bird rates for MarTech in San Jose, April 23-25. If you reserve your seat before this Saturday, February 10, you’ll save $500 on an all-access ticket. “Act now. Algorithmic agents are standing by.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four …

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How much do marketing technology and operations professionals make?

February 1, 2018 / Marketing Management / By Scott Brinker / 1 Comment

That is the burning question that we’re looking to answer with the 2018 Marketing Technology & Operations Salary Survey — and I’d love to have you participate. This is a completely anonymous survey. We won’t ask for your name or email address, the names of any of your employers, or any other personally identifiable information. We won’t collect your IP address. We won’t pixel you for retargeting. We mean completely anonymous — because we know …

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Team behind Microsoft’s marketing stack visualization tackle blockchain martech

January 31, 2018 / Marketing Software / By Scott Brinker / 1 Comment

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies awards — reached out to share a paper they had created to help explain blockchain in marketing with their visual explanation skills. You can download a copy of their paper right here — no “fill out …

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How does a marketing tech stack evolve over time?

January 26, 2018 / Marketing Software / By Scott Brinker / 2 Comments

We just opened up The Stackies 2018: Marketing Tech Stack Awards, and I’m delighted to share with you our very first entry. The above graphic represents the evolving marketing tech stack of a small-to-midsize financial services firm over a period of five years. It was created by John Schott, who is now a technical solutions professional for Microsoft Dynamics 365. This is why I love The Stackies: every year, participants share new ways of looking …

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