Scott Brinker

The following is a guest post by Erica Seidel, founder of The Connective Good, a recruitment firm focused on marketing leaders with deep analytical and technical skills. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. These professionals can pinpoint the right technologies and unleash them to make marketing run better. As I’ve noted before in this piece on What Marketing Technologists …

Where unicorns come from — feeder roles for marketing technologists Continue Reading »

Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly good joke — you have marketing technologist street cred. This story starts with a post I read by Dave Gerhardt, the head of marketing at Drift, which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. …

The radical NoMQL movement in content marketing Continue Reading »

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. (Actually, I guess with this disclaimer I didn’t bury the lede. But I digress.) Gartner recently released their CMO Spend Survey 2015-2016, and, of course, I immediately turned to the page on …

Whoa: marketing technology budgets are now surpassing advertising Continue Reading »

I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. But as a new report from Wrike shows — How Marketers Get Things Done: The State of Agile Marketing in 2016 — it’s not the top challenge. It’s fifth. And a good ways below the top challenge. The top five challenges marketers face: Developing creative, innovative campaigns that stand out in the market (37.2%) Moving fast enough to keep …

Keeping marketing technology integration in perspective Continue Reading »