Scott Brinker

It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013. And they’re expected to rise again by double digits in 2014. For large companies, those are large budgets being moved around in a short time span. Yesterday, Laura McLellan of Gartner presented a webinar on their latest research that …

Digital marketing is now reappropriating the sales budget Continue Reading »

Today, I am thrilled to announce the launch of MarTech: The Marketing Tech Conference — a conference designed expressly for you, leaders at the intersection of marketing, strategy, and technology. The inaugural MarTech event will take place this August 19-20 in Boston at the beautiful Seaport Hotel and Convention Center. And I really hope you’ll be able to join us. Click here to visit the conference website and receive details on registration. A new brand …

Announcing MarTech: The Marketing Tech Conference Continue Reading »

I sure do. We know that marketing is changing dramatically — a perfect storm of social networks, omniscient search engines, big data, an explosion of marketing software, and the ascendency of digitally-powered customer experiences. The technology and the customer-centric phenomena in this transformation are fascinating — and are well-covered by a bevy of analysts, bloggers, and enthusiastic innovators. But there’s a harder problem lurking in the shadows that receives less attention: how should businesses change …

Want to understand the org chart of modern marketing? Continue Reading »

I was delighted to spend a couple of days at the SAS Global Forum in D.C. this week, where I presented the story of agile marketing to their data-driven — really, truly data-driven — audience. (The Cliff-Notes version: Agile management methods mixed with good analytics are a potent combination. The technology is ready. The challenges now are human.) While there, I listened in on an excellent keynote by Colin Powell. Now, I’ve always liked Colin …

General Colin Powell: programmer and agile manager? Continue Reading »

Last night, Vala Afshar and Michael Krigsman announced on Twitter that I would be their guest on CxO Talk show this Friday. A harmless enough promotional tweet, I thought. But crikey, it instigated a bit of a Twitter brawl over the topic of CMOs, CIOs, and tech budgets. Here’s a sample of how it started: Twitter is not my preferred format for a meaningful discussion, so I thought I’d reply with this post. And I …

10 things I hate about narrow CIO vs. CMO arguments Continue Reading »

“The modern CMO and marketer can no longer be just a brand ambassador, they must also have a deep understanding of marketing technology. Scott Brinker helps the reader to understand how technology can be used for both successful marketing strategy and execution.” – Jonathan Becher, CMO, SAP I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download and share. It frames the epic collaboration underway between marketers and technologists, set …

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline Continue Reading »