Visualizing marketing analytics with Tableau
Wow. Yesterday, I saw a demo of Tableau, a software package for doing “visual analysis” of databases and other raw datasets. I was amazed. That is one of the coolest pieces of software I have ever seen. In a nutshell, Tableau makes it incredibly easy to visualize the patterns and relationships in just about any dataset you point it at. These visualizations are largely driven by drag-and-drop and let you quickly explore and analyze data …
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