The free MarTech Expo+ Pass: 40+ presentations and 70+ martech vendors

MarTech East 2019 Expo Hall

You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference, September 16-18 in Boston. (If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial […]

Join me and Jen Cannon of MarTech Today for a live (and lively) “Ask Me Anything” on Thursday, August 15

Martech Q&A

The MarTech conference is coming up next month — check out our big (and, whoa, I mean BIG) MarTech preview if you haven’t seen it yet. Nota bene (er, nota beta?): discount “beta” rates for tickets expire next week. As part of the run up to the main event, Jennifer Cannon, senior editor at Marketing […]

Time’s up! MarTech is here and it’s your last chance to attend

MarTech Attendee Brands

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. I’ve programed the show with one overarching goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks […]

What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape?

Stack of Rock: The Ultimate Martech Platform

We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light. In studying thousands of marketing technology companies, until the buzzing of buzzwords now echoes endlessly in our brains, we have triangulated a grand vision for […]

Toughest decision to make about the MarTech conference

MarTech San Francisco 2017 Agenda

Which sessions will you choose at the MarTech conference in San Francisco this May? Okay, sorry, that was kind of a link-baity headline. But seriously, with over 70 presentations by more than 100 speakers, packed into 2 days and 8 tracks — plus over 100 leading marketing technology vendors at the largest, independent exhibit — […]

Thank you to a kaleidoscopic marketing tech community

Marketing Technology Thanksgiving 2015

It’s the Thanksgiving holiday here in the U.S. tomorrow, and I want to take the occasion to say a heartfelt “thank you” to — first and foremost — you, dear reader. Over the past year, chiefmartec.com has grown to more than 75,000 regular readers. I am deeply honored that you’ve taken the time to read […]

3 apologies from an imperfect marketing tech blogger

sorry

Apologies come in threes? Today they do. First, I apologize for the example of a 3-vendor multi-platform stack article from earlier this week. I’ve heard from multiple readers that it came across to them as an uncharacteristically promotional post, not what they’ve come to expect from my blog. As I tried to disclaim in the […]

Microsoft announces acquisition of chiefmartec.com

Microsoft Acquires chiefmartec.com on April 1, 2015

UPDATE: Okay, okay, the jig is up. Way too many people have been genuinely congratulating me on this “acquisition.” Apparently, I am terrible at this whole April Fool’s thing — or too good at it? — as it’s not supposed to be that believable. Anyway, I’ll leave this up for posterity’s sake, but just to […]

Come join us in San Francisco for MarTech 2015

MarTech 2014

I’m feeling giddy again. We’re in the middle of programming the agenda for the next MarTech conference, which will take place in San Francisco on March 31 – April 1, 2015, and I’m already floored by the first wave of speakers who have confirmed their participation — and amazed by the incredible suggestions coming in […]

5 lies Westin told me at Content Marketing World

Westin Lies About Deposit

I’m here at Content Marketing World in Cleveland tonight. Actually, that’s not true. I’m more than an hour outside of Cleveland at some rundown, roadside motel, having been bussed here by the hotel I was supposed to be staying at tonight, the Westin Cleveland Downtown. You know, as a hotel, your core brand promise is […]

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