New species of marketers in the marketing kingdom
“As a marketer, you have two choices: adapt and survive, or stand still and die. The ones who do the first the best will emerge at the top of the marketing food chain.” That’s the concluding quote from Gord Hotchkiss’s latest article on MediaPost: Evolving On The Fly: Growth Hackers, Agile Marketers, Bayesian Strategists And CMTs. Gord’s Search Insider column is my weekly go-to source for big picture thinking in the evolution of marketing. This …
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